Proof in the Polar Bear: Paddles' Success Story

Some ideas don’t just entertain — they grow.

Paddles, a series about a curious polar bear raised by Irish wolfhounds, is a great example of leveraging your intellectual property across different industries. At its heart, it's a story about belonging — about being different, yet finding your place. Through humour, warmth, and adventure, Paddles gently explores themes of identity, family, and acceptance — reminding young viewers that it's okay to stand out, and that kindness makes space for everyone.

Today, Paddles airs in over 130 countries, has been praised by families across the world, and is now fronting a major educational game for children. It’s a brand that’s crossed borders, platforms, and even industries — evolving from a television show into a multi-format IP with real global traction.

What makes Paddles such a valuable case study for us at Futurum Consulting isn’t just its reach — it’s its range. With smart development, strong creative consistency, and a clear understanding of where the market was going, Paddles became more than a show. It became a brand — adaptable, scalable, and commercially viable across sectors.

This is what we help our clients do.