How a Farm Pig Won 7 Emmys

Before the awards, before the global broadcasts — Jakers! was just a story. And before that, it was a little girl on a farm in Ireland, and the pig she loved.

That girl was Denise Fitzpatrick, now a head creative and board member at Futurum. Her childhood memories, her sense of place, and her deep connection to the animals around her planted the seed that would one day grow into Jakers! The Adventures of Piggley Winks — a series that would go on to win 7 Emmy Awards, a BAFTA, and become a beloved classic on PBS, BBC, and beyond.

Jakers! is a shining example of what happens when authentic storytelling meets intentional development. It wasn’t built to chase trends. It was built on truth — on real experiences, real emotions, and a clear sense of what the story stood for.

That’s why it worked.

At Futurum Consulting, we always return to Jakers! when talking to creators. Not just because of its success, but because of what it proves: you don’t need to go broad to go big. The most niche, personal, heartfelt ideas — when handled with care — can become the most powerful.