Rethinking the Launch: Ling Ling

The kids' media world is evolving — fast. Platforms shift, habits change, and traditional models don’t always apply. That’s why with our newest IP, Ling Ling, we’re trying something different.

This fall, we’ll be hard-launching Ling Ling on YouTube Kids, embracing a direct-to-consumer strategy designed to meet audiences where they already are. It’s a bold move, but a calculated one — and one that reflects the way the industry is shifting.

Rather than waiting on networks, Ling Ling gives us the opportunity to test content, build an audience, and learn in real time. It's a move grounded in agility and insight, and it’s one we expect to use again as the landscape continues to change.

At Futurum, we don’t believe in one-size-fits-all development. We believe in creative strategy — and Ling Ling is proof that we’re willing to evolve, adapt, and explore new pathways for success.